What Business Games Are
Our Business Games are innovative, engaging and unconventional managerial tools that allow to reproduce the dynamics and logics of a specific business scenario. The participants, grouped in teams, face a common competitive situation in order to stimulate the application of their problem solving, creativity, strategic analysis and decision-making skills.
Each team leads a virtual company, implementing a competitive strategy, with the aim to maximise the market value of the company. Business Game is composed of a number of rounds (from 3 to 6): each round simulates six months of operability of the company on the market. Round by round, an analysis and comparison process characterizes the decision-making activities.
Business Game Studio
The Business Game Studio platform (BGS) was created by Artémat using Java technology. The platform is characterized by a Java class library (BGL - Business Game Library) which allows to customise the different components of a generic Business Game. BGS uses a specific formal language, BGLa – Business Game Language, developed by Artémat to design and implement the economic models (virtual scenario).
Business Game Features
Flexibility and Customization
The Artémat Business Game Studio platform allows to design, develop and customize a new economic model on the basis of client needs: definition of strategic variables, key performance indicators, economic parameters, number of rounds, and much more.
Round by round, participants have to implement a strategy, and then evaluate the results obtained. The consistency between decisions and available resources, strategic planning and analysis of competitors are the key elements that determine the winning team.
Evaluation of Intellectual Capital
The Artémat Business Games are among the first to consider the importance of Intellectual Capital in determining the market value of a company.
User friendly web interface
The web interface is designed to be user-friendly, eye-catching, and equipped with tools to help with business analysis (reports, calculator and other information).