What Business Games Are
Our Business Games are innovative, engaging and unconventional managerial tools that allow to reproduce the dynamics and logics of a specific business scenario. The participants, grouped in teams, face a common competitive situation in order to stimulate the application of their problem solving, creativity, strategic analysis and decision-making skills.
Each team leads a virtual company, implementing a competitive strategy, with the aim to maximise the market value of the company. Business Game is composed of a number of rounds (from 3 to 6): each round simulates six months of operability of the company on the market. Round by round, an analysis and comparison process characterizes the decision-making activities.
How Business Games Work
The participants/candidates are grouped in teams. Each team has to lead a virtual company with the aim to improve its financial performance and, in particular, increasing its value on the market. The participants/candidates have to take a decision about the main strategic variables that characterizes the Business Game scenario.
Composition of the Teams
The participants are grouped in teams of from 3 to 5 members. Teams can be composed according to different criteria: heterogeneity of skills, belonging to the same course of study, candidates for the same job position, etc. Alternatively, it is possible to map the skills of the participants and compose “ad hoc” teams through the Skillgame.
Presentation of the Game Scenario
Facilitator explains the simulation scenario to the participants (live or online), highlighting its main elements: market demand, customer sensitivity, strategic choices, KPIs and success indicators. Before to start, facilitator provides the teams with the information about the access to the dedicated platform and the timing of the simulation rounds.
Starting the Rounds of Simulation
The teams start the simulation rounds, live or online, making decisions about their strategy. When all the teams confirm their strategic choices through the web interface, the simulator calculates the results. Each simulation is composed of from 3 to 6 rounds. Facilitator supports the teams round by round.
Debriefing at the End of the Round
At the end of each round, the facilitator analyzes the results of the simulation, showing the ranking and underlying the strengths and weaknesses of the teams. The Q&A session starts. The participants can check the results through the web interface in order to modify/change their strategy for the next round.
Inserting Unexpected Events
It is possible to insert “unexpected events”, round by round, in order to change the original scenario and stimulate the problem solving of the participants.
Final Debriefing and Winning Team
At the end of the last simulation round, the final debriefing starts and the Facilitator announces the winning team.
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Business Game Studio
The Business Game Studio platform (BGS) was created by Artémat using Java technology. The platform is characterized by a Java class library (BGL - Business Game Library) which allows to customise the different components of a generic Business Game. BGS uses a specific formal language, BGLa – Business Game Language, developed by Artémat to design and implement the economic models (virtual scenario).
Business Game Features
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Flexibility and Customization
The Artémat Business Game Studio platform allows to design, develop and customize a new economic model on the basis of client needs: definition of strategic variables, key performance indicators, economic parameters, number of rounds, and much more.
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“What-if” logic
Round by round, participants have to implement a strategy, and then evaluate the results obtained. The consistency between decisions and available resources, strategic planning and analysis of competitors are the key elements that determine the winning team.
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Evaluation of Intellectual Capital
The Artémat Business Games are among the first to consider the importance of Intellectual Capital in determining the market value of a company.
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User friendly web interface
The web interface is designed to be user-friendly, eye-catching, and equipped with tools to help with business analysis (reports, calculator and other information).
Our Business Games
Participants manage a digital startup in the market of mobile applications. The task is to plan a digital marketing strategy, choose professional profiles (CVs) and business models, develop and sell a mobile application on Android and/or iOS market. Business success is determined by the market value of the startup, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Participants manage a virtual company in the market of mobile devices. The task is the complete business management in order to produce and sell smartphones and tablets. Business success is determined by the market value of the company, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Participants manage a virtual startup in the market of food and beverage. The task is the complete business management in order to produce and sell wine and baskets of taste on the national and international market. Business success is determined by the market value of the startup, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Participants manage a virtual startup in the market of mobile applications. The task is to develop and sell a mobile application on Android and/or iOS market. Business success is determined by the market value of the startup, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Participants manage a virtual startup in the market for environmentally-friendly furniture. The task is to produce and sell sustainable products on the national and international market. Business success is determined by the market value of the startup, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Participants manage a virtual tourist structure in a specific geographical area. The task is to offer holiday packages (Gold and Silver) in both high and low season, focusing on customer satisfaction. Business success is determined by the market value of the company, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Participants manage a virtual startup in the market of cultural events. The task is the design and management of contemporary and/or classic events in a metropolitan city and leading tourism destination. Business success is determined by the market value of the startup, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Participants manage a virtual company in the market of photovoltaic panels. The task is to produce and sell panels for the residential and industrial market. Business success is determined by the market value of the company, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Participants play the role of the HR manager in a big company. The task is to choose the best teams (CVs) to complete the project. They will need to consider each candidate’s hard and soft skills and how these interact to help or hinder the team’s performance. At the end of every round participants will be able to see how their decisions have affected the business unit’s market performance.
Participant manages a virtual startup in the market of mobile applications. The task is to develop and sell a mobile application on Android and/or iOS market. Business success is determined by the market value of the startup, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Business Game for...
Strategic Business Management • General Management • Administration • ICT Management • Business Strategies • Project Management Executive • Organizational&Strategic Change Management • Public Speaking • Marketing • Tourism Management • Corporate Finance • Event Management • Retail Marketing&Store Management • Human Resources Development • Human Resources Management • Problem Solving and Decision Making • Food&Beverage Management • Leadership and Empowerment • Green Management and Renewable Energy • Logistics • Supply Chain
