Gamification for Training, Recruiting and Employer Branding
"Gamification is the use of game design elements in non-game contexts."
Deterding, Dixon, Khaled, Nacke - Gamification: Toward a Definition
Each game is characterized by three main elements:
These three elements are the basis of the gamification and are used with a different purpose, for example:
to motivate and inspire customers and employees
to get attention and achieve loyalty toward the brand
to increase the level of learning and engagement in education activities