For young people, identifying the companies that best match their values, the ones worthy of entering their personal “love brand” ranking, is just as important as securing a specific professional role. Perhaps even more. And that’s why an authentic and engaging context is needed, one in which the company’s personality can be expressed in the right way.
Custom-made projects for your employer branding
We design and create customized events to showcase your company to the most promising talents. Based on your goals and brand identity, we craft unique experiences as engaging as sports competitions: gamified assessments, digital challenges, hybrid hackathons, thematic workshops, or multi-stage journeys.
Concrete opportunities to observe real skills, express your corporate culture, and strengthen the perception of an attractive, growth-oriented brand.


2 career days turned into unforgettable experiences
IG for You Challenge and University Talent Challenge are our university formats with high narrative potential. The first takes place in person and is dedicated to management engineering students. The second, entirely online, also involves students from other faculties across Italian universities.
In both formats, your brand can meet bright and ambitious graduates and soon-to-be graduates at the very moment when they are deciding where they want to build their future.
Engaging and highly realistic challenges
Our formats are as engaging and dynamic as sports tournaments. In reality, they are fully structured assessments: they combine individual tasks, team-based business games, and other moments designed to closely observe both the hard and soft skills of the participants.
Partner companies gain privileged access to insights that allow them to recognize and enhance alent in its most natural context: performance under pressure. This is where it becomes easy to appreciate skills such as collaboration, time management, and leadership.


Employer branding that lives and spreads
Throughout the entire journey, which spans about two months from the launch of each edition to the final awards, we share the challenges both online and offline through constant, dynamic, and engaging communication.
Partner brands are not just present; they become protagonists of a collective narrative in which they emerge as facilitators of opportunities.
But there’s more: the students themselves become the best ambassadors, sharing their experience through their social profiles and posting about the emotions, challenges, and achievements they lived through.
A genuine and spontaneous word of mouth that authentically amplifies the company’s reputation.